Shri Jatua inaugurates 16th Bharat Nirman Public Information Campaign

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Press Information Bureau

Government of India

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Shri Jatua inaugurates 16^th Bharat Nirman Public Information Campaign

Lakshmikantapur: Saturday, January 23, 2010. 

Shri C. M. Jatua, Union Minister of State for Information & Broadcasting, inaugurated the 16^th Bharat Nirman Public Information Campaign at Bijoygunj Bazar, Natter Math near Lakshmikantapur in West Bengal today. Addressing the opening ceremony of the five-day event organized by the media units of his ministry in the Mathurapur region, Shri Jatua said, increasing number of similar campaigns would be his ministry's endeavour in the rural belts of the state and elsewhere in India so that the targeted beneficiaries among the weaker sections of people could get practical knowledge with regard to availing all the welfare schemes. The minister urged the news media organizations to report such initiatives with positive criticism heralding in betterment of such programmes.  

The 23^rd January, being the Netaji birthday, Shri Jatua began the programme by paying special homage to Netaji. He complemented the local administrative bodies and Zilla Parishad for actively cooperating in this initiative aimed at causing awareness among the remote area of the Sunderbans.  

The minister on this occasion formally threw open the exhibit pavilions, put up at the PIC by the Directorate of Field Publicity, Directorate of Advertising and Visual Publicity, the media centre of Press Information Bureau depicting surge in Bharat Nirman component of Schemes' implementation in rural West Bengal and elsewhere in the country.  

Shri Abdul Kasem Mollah, Upadhakshya 24-Parganas (South) Zilla Parishad, Shri Dilip Kumar Jatua, Sabhapati, Mandirbazar Panchayat Samiti, Smt. Anima Naskar, Ghateswar Zilla Parishad Pradhan; Shri Debanjan Chakraborty, Addl. Director General, Directorate of Field Publicity and Shri Santanu Palodhi, Addl. Director General, Press Information Bureau spoke on the occasion. They explained the need of such field events and facilities available at the present PIC for welfare of the rural people. Cultural presentation by various troupes of the Song and Drama Division were held at the second session of the inaugural function. Shri Surendra Prasad, Dy. Director of the Division is leading a large contingent of artists to stage various awareness programmes. Shri Ajay Mhamia, Asstt. Director of the nodal agency PIB appealed the media for greater coverage of the PIC programmes.  

Interactive seminars, audio-visual exhibitions, sports and quiz events, awareness rallies, health camp and financial facilities by gramin banks are regular events in the PIC events. The countrywide series of Bharat Nirman Public Information Campaign was launched by the Union Information & Broadcasting Ministry four years back in 2006. A total of 324 campaigns have been organized all over India in all the states and union territories. The present PIC in the Sunderbans is the 2^nd one. The earlier one was held at Canning two years ago.  

sp/am/dk/lkp/19:00 hrs.

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Palash Biswas
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